I was watching an America's Test Kitchen a few weeks back, and they taste-tested basmati rice. The ultimate word on basmati rice was that the rices from India were far superior to any of the American brands, so when I saw this at the supermarket I decided to go for it.
I love this rice. You can cook it in the microwave! I mean, that's enough to recommend it right there. The microwave option makes it very difficult to over-cook or burn and frees up space on the stove-top, and, though I was not involved in this taste-test, word on the street is that this rice is actually more delicious made in the microwave than on the stove.